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If your product is priced per inch or per foot with one flat rate, you do not need Print Options. The builder can write the billed length straight into the product page’s quantity input, and the store prices it as quantity × unit price. This tutorial uses Shopify’s Dawn theme; any theme with a quantity input works the same way.
1

Create the product priced per unit of length

Add the product with a price equal to your rate per billing unit — $0.75 per inch, say — and a single variant. The quantity the customer buys will be the inches of film.
2

Find the quantity input

On the product page, inspect the quantity field. In Dawn it is input[name="quantity"]; other themes use ids such as #quantity or #Quantity-…. Copy a selector that matches exactly one input.
3

Create the design

Designs → Create New Design → Gang Sheet. Set the film, set Bill per to the unit your price is in (inch here), and under Pricing paste the selector into Price target. Optionally set Price display source to the selector of the element showing the line total, if your theme has one; leave it empty otherwise.
4

Assign and test

Assign the design to the product and open the builder. As the sheet packs, the theme’s quantity field changes to the billed length, and the theme’s own price logic follows. Save, add to cart: the cart shows 13 × $0.75 for a 13” sheet.

What this path cannot do

  • Length tiers and setup fees. The store multiplies; it does not know about breaks or floors. Use Print Options for those.
  • Server-side verification. The price is whatever the store computes from the quantity in the cart.
  • Fixed sheet lengths work: the builder sends the sheet count, and the product is priced per sheet.